Optimizing for Personalized Search

Date: 2010.04.14 | Category: SEO Articles | Response: 0

I found a great article regarding the recent (well not so recent) news on Google and optimizing their search engine for personalized searches.  I read this article from Herndon Hasty, for Search Engine Watch.  I too have found that this recent change have not really changed the overall effect of the way people are being found.  Many of my clients have not seen much of a change if any at all.  I will be following this closely of course, but I thought I would share the article with you!

Carrie.

Optimizing for Personalized Search

Well, it’s been about four months since the big announcement and the world hasn’t fallen to pieces yet. Tiger Woods‘ initial confessions aside, Google’s December kickoff of personalized search results for all users based on past behavior, regardless of whether they had ever opted in for such a feature, led to a whole new slew of claims that SEO is dead….

Calling All Pay Per Clickers…

Date: 2008.04.16 | Category: Pay Per Click | Response: 0

PPC Search Engine ABCSearch Partners with AdWatcher on Optimization

They released a press release yesterday, April 15th 2008. According to the press release they merged to help small to mid-size companies track their ppc campaigns more effectively. Essentially Adwatcher will assist in the monitoring and help boost traffic to the search engine to make the advetisers get more bang for their buck.

I will just let you all read the release yourself. You can read it in its entirety here:

http://blog.searchenginewatch.com

Yahoo!

Date: 2008.04.15 | Category: Yahoo-News | Response: 0

Its tax day in the US, April 15th 2008, and if your noticing some changes in your Yahoo! Rankings its because they are doing a small update today to their search engine. If you are generating traffic from Yahoo!

Keep an your rankings!
WTGY!
(way to go yahoo!)

Carrie

Search Marketing Expo

Date: 2008.04.15 | Category: Search Engine Optimization | Response: 0

Upcoming search marketing expo is being held in June 3-4 in Seattle, WA, at the Bell Harbor International Convention Center. Developer Day @ SMX Advanced will be held June 4.

See you there!

To register: Seach Marketing Expo

Why crime does not pay….

Date: 2008.04.15 | Category: Search Engine Optimization | Response: 0

I was scrolling through my number of daily Google alerts and I came across this post, I thought I would share with you the importance of choosing the right SEO company. Although on the lighter side, they did get taken to courts and lost.

“Kevin Heisler writes at Search Engine Watch that an “SEO agency” called Internet Advancement has been sued by Washington State and required to pay over $100,000 in fees for scamming its clients. Among the restitution includes penalties against offering services to new members and requiring refunds to be handed to scammed clients.”

Read the article for all of you search engine marketing companies that think it is wise to play with a web owners money.

Excerpt taken from:
http://www.seroundtable.com/archives/016875.html

SEM Synergy

Date: 2008.04.15 | Category: Search Engine Optimization | Response: 0

Bruce Clay and Friends get together and discuss the latest happenings in SEO and SEM.

“We’ve had an idea for a multidisciplinary show for a long time and are proud to be working with WebmasterRadio to produce SEM Synergy. Expect to hear from experts at the top of their field talking about the aspects of marketing they know best,” Clay said. “This show will discuss things that will change the way Internet marketers do their job, the way they think about SEO. It’s important to consider that there are many ingredients to a successful marketing project and on the show we talk about the interaction and intersection of them all.”

Listen to http://www.webmasterradio.fm
For SEM Synergy Wednesdays at 12:00 p.m. PST
The topics discussed will include SEO, PPC, analytics, design, branding and ethics.

I will be tuning in…hear you there!

Jill Whalen Talks About SEO Standards

Date: 2008.03.28 | Category: Search Engine Optimization | Response: 0

As I was reading through my Google alerts (my first thing in the morning read), and I happened upon this article from one of my SEO gurus, honestly this woman is a genius, anyway I digress…I thought it might be an interesting read for some of my followers so I will post a bit of a tidbit here and link it up to the article.

We Don’t Need SEO Standards

“Last month I attended the SMX West session in Santa Clara entitled Is it Time for Search Marketing Standards? It was an interesting session, but I wasn’t really sure where I stood on the issue at the time. Now that I’ve had a few weeks to think about it, I’ve come to the conclusion that not only would it be impossible to come up with standards that most would be happy with, I strongly believe that we don’t need them at all.”

- Jill Whalen

Read More

SEO NEWS ** PR UPDATE**

Date: 2008.02.27 | Category: Search Engine Optimization | Response: 0

As many of you may or may not have noticed, it looks like we are in the beginnings of a new algo change. I have been jumping on the forums and keeping my eyes and ears open into any developments that may be taking place in this latest Google dance.

So far the biggest thing I have noticed, is PR for a number of sites has gone down, yet rankings seem to be holding steady, and even rising. Lets keep our fingers crossed.

CMH Web Services is breaking through to the second page on their targeted keyword “SEO Firm” although it seems we are losing our PR battle.

I will check in early next week and see where our results will lie!

Latest Update ** Breaking News**

Date: 2008.02.27 | Category: Search Engine Optimization | Response: 0

CMH Web Services has been officially accepted in to the Better Business Bureau! We joined the organization to make a lasting effort in our promise to maintain ourselves as an ethical SEO firm in the many years to come!

Blogging: A New Asset To SEO

Date: 2008.02.27 | Category: Search Engine Optimization | Response: 0

When you think of how blogging started so many moons ago, it was used as an online diary or more commonly a travel log. This would keep track of where you have been, what you saw and where you were going. You could easily keep your family and friends updated on your latest excursion in a new place. The blogging world exploded and more often you were seeing political blogs, photography blogs and now corporate blogs? Did you hear me right? Yes.

Corporate blogs are the (not so) new seo tool that are vastly becoming popular on a number of sites showing up on and around the web. How do blogs help your SEO campaign? Well there are a number of factors that blogs can help you with in terms of SEO.

First of all, they are adding content. What is content? Content is king. When you decide to add a blog to any site you must first of all commit to actually adding content, at the very least on a weekly basis. The best content of course is original articles written by you or someone within your company. If you are not as scholarly as you would like and find it difficult to write articles on your desired subject, you can find yourself a content writer, there are many available for just this purpose, and you can verbalize what you would like to be told in an article and have them then put that verbage into an article, and voila! This can of course become very costly.

Another great way to add content, is to read articles written by other authors and comment on them. Find articles that you agree or disagree with and add your own ideas to that article (Alway’s remember to cite those authors). Finally the true tested method is keep up to date with the latest news in your field and keep your readers and customers up-to-date on the developments. Anyway you decide to keep your blog updated, just be sure you do just that. Blogging is a dedication and you will gain the benefits in your SEO efforts.

Secondly, a blog can be independently marketed within your SEO campaign. There are a number of blog directories such as blog catalog and Blogorama that you can add your blog to for free. These directories are great places to gain traffic to your site and find other interesting blogs to read and learn from. You may be familiar with blog traffic sites which can gain your blog a number of loyal readers. These sites like Blog Mad and Blog Soldiers offer you a way to increase the number of times your site is being seen by simply surfing through a variety of sites included in their data base. Another great marketing tip for your corporate blog marketing.

A blog needs to be a functional and helpful resource and this will gain a number of subscribers to any blog. The more subscribers the blog has commenting and reading the content, the more likely your blog will create a buzz and become a useful tool to a number of people in your industry or field. What happens next, you ask? Natural linking. The ultimate in link development. By natural linking I mean, if your site is known as the ultimate resource other websites will naturally link to your blog as a tool for their clients and customers. We call this link baiting in the SEO world. Blogs are some of the best link bait there is in the seo world. So make your blog as creative, fun and informative for your readers so they will come back time and again.

In summary, SEO consists of two major components. Content development and link development, both of which can be achieved with the assistance of a blog. The initial stages of any new search engine optimization campaign can be difficult, but if you commit and stick to the power of blogging, you can create a community within your field and be a huge success in your SEO efforts.

Have a great night!
See you on the flip side!

Carrie