Pay Per Click. The Devil or a Saint.

When I think of pay per click (ppc), my mind will immediately go to Google's Adwords. Although I have not yet familiarized myself with using the Google program. I am now just diving into this world of the unknown. As my SEO firm deals strictly with organic searches I have rarely needed nor wanted to understand how this program works.

I have just started on with a client who's best route is the PPC route. I am going to be starting my research in order to create the best PPC campaign. I am going to keep you updated on my findings in case there are any others out there like me who are new to the world of Googles infamous adwords program..then who knows I might even try Yahoo!

Wish me luck & I will talk to you soon.

Carrie